Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has engineered a historic renaissance led by artful engineering and advanced technology. I have been working closely with the General Motors Canada for a couple years and am very proud to work their team and one of my besties Sasha Exeter from SoSasha.com to launch the #DineWithCadillac series. A small group of influencers had the opportunity to sit down with the Cadillac team and learn all about the exciting innovations coming to Cadillac for 2015.
Our inaugural event took place at The Spoke Club for the Nikki Beach Toronto Pop-Up during the Toronto International Film Festival (TIFF). Guests received a delicious multi-course brunch in The Spoke Clubs private cellar, while Brand Director, Mahmoud Samara and the PR/Media team, informed the group about the new tech features that will be in Cadillac’s 2015 fleet.
Something I particularly pay attention to is design. Escalade’s new design provides a signature look of quality, elegance and capability. The styling combines sculpted surfaces and high technology embellishments to give Escalade a unique and stand-out appearance. Bob Boniface, Cadillac exterior design director says “At first glance, it is undeniably and unmistakably a Cadillac Escalade. It is powerful in size and presence, with integrated technologies that push its design to the leading edge.”
The Escalade front styling is enhanced by a highly detailed Galvano chrome grille that has a beautiful brushed appearance that is accented by LED lighting in the front and rear giving the vehicle its unique razor-like light signatures.
The headlamps incorporate the industry’s first Total Internal Reflection LED high-beam function, which consists of four vertically stacked crystal lenses and LEDs. The low beam consists of five crystal lenses and LEDs that create the light pattern. The Cadillac script is branded in the headlamp bezel. Tall, thin vertical LED taillamps reach to the top of the Escalade and feature the brand’s wreath-and-crest insignia, which illuminates in the dark.
New inlaid doors fit into the body side openings instead of over the top of the body, significantly improving the quietness of the interior and contributing to improved aerodynamics – an attribute that helps Escalade slip through the air on the highway with less drag for greater efficiency. Lightweight aluminum hood and aluminum liftgate panels also enhance efficiency through reduced overall mass.
I give a huge thanks to Cadillac Canada and our sponsors L’Oreal Paris Canada, Rimowa, Glaceau Water/Smart Water, The Spoke Club, Nikki Beach Toronto and the Milka Mili Agency for helping make this series possible. Stay tuned tuned for our next #Dinewith series with General Motors Canada
For more information on Cadillac and it’s vehicles visit www.cadillac.ca.
Photos by Robert Okine, Cadillac Canada.